Market intelligence

K-Beauty Market Report — 2026-10-11

2026-10-11 Updated daily by our market intelligence bot

Our guides and picks are cosmetic curation for education only — not medical advice. Skin varies person to person: patch-test new products and see a dermatologist for persistent or concerning issues.

Generated 2026-10-11T11:46:13.005Z · tool v1.1.0 · sources: Wikimedia pageviews, Google Trends RSS, Reddit public feeds, Google News RSS (EN + KO), TikTok Creative Center, static watchlist · no paid APIs · no Amazon requests

Ingredient interest — English Wikipedia pageviews · 16/16 tracked ingredients measured · 18/18 article requests OK · comparing 2026-10-10 vs 2026-10-09 (two complete days)

#	Ingredient	Views 2026-10-10	Prev day 2026-10-09	Δ	Δ %
1	Snail Mucin	66	30	+36	+120.0%
2	Kojic Acid	64	39	+25	+64.1%
3	Niacinamide	27	18	+9	+50.0%
4	Centella Asiatica (Cica)	339	290	+49	+16.9%
5	Panthenol (B5)	90	86	+4	+4.7%
6	Benzoyl Peroxide	164	170	-6	-3.5%
7	Retinol / Retinoids	629	670	-41	-6.1%
8	Azelaic Acid	257	276	-19	-6.9%
9	Ceramides	124	137	-13	-9.5%
10	Salicylic Acid (BHA)	565	625	-60	-9.6%
11	Squalane	74	84	-10	-11.9%
12	Glycolic / AHA	166	189	-23	-12.2%
13	Vitamin C	566	697	-131	-18.8%
14	Bakuchiol	40	52	-12	-23.1%
15	Tranexamic Acid	284	372	-88	-23.7%
16	Hyaluronic Acid	284	382	-98	-25.7%

Complete table — all 16 measured ingredients (snapshot data). Biggest mover: Centella Asiatica (Cica) +49 views (+16.9%, now 339); biggest fall: Vitamin C -131 views (-18.8%). Highest absolute volume: Centella Asiatica (Cica) (339 views).

Proxy note: Wikipedia pageviews measure public curiosity about an ingredient — not sales, not search volume, not social chatter. The two days compared are both complete days, so a partial "today" bucket never distorts the delta.

Secondary signal — Google Trends daily RSS (news-driven feed, low skincare yield by design)

Markets queried: 12/12 answered · items seen: 120 · skincare-matching trends: 1

#	Search trend	Markets	Top 5 countries	Peak traffic	Matched on
1	police car	1	Singapore	10,000+	spf

Context links

police car → Police car crashes into road divider; cop helping with investigations (source)

2. Community Pulse

Posts analysed today: 34 · ranked: 10

Subreddit	Transport	Entries	State	Detail
SkincareAddiction	atom	25	fallback	JSON blocked (HTTP 403 HTTP 403) → Atom fallback OK (tool UA via www.reddit.com)
KoreanBeauty	atom	9	fallback	JSON blocked (HTTP 403 HTTP 403) → Atom fallback OK (tool UA via www.reddit.com)

Top posts

#	Title	Sub	Ingredients detected	Brands detected	Score	Comments
1	[Product Question] CeraVe Hydrating Fluid Sunscreen	SkincareAddiction	Mineral / Zinc SPF, Sunscreen (unspecified)	CeraVe	—	—
2	[Acne] Nothing seems to clear these bumps on my chin	SkincareAddiction	Retinol / Retinoids, Salicylic Acid (BHA), Benzoyl Peroxide	—	—	—
3	[Sun Care] Do any of y’all have Sunscreen-> Running-> Shower-> Sunscreen Advice?	SkincareAddiction	Sunscreen (unspecified)	—	—	—
4	[Product Question] AHA/Glycolic Acid against Body odor	SkincareAddiction	Glycolic / AHA	—	—	—
5	[Acne] Cluster of pimples won’t go away for 6+ months	SkincareAddiction	Benzoyl Peroxide	—	—	—
6	[Acne] Cystic acne after starting new face wash	SkincareAddiction	Salicylic Acid (BHA)	—	—	—
7	[Acne] How do I get rid of this?!	SkincareAddiction	—	—	—	—
8	[Product question] need a moisturizer for oily skin to pair with my serum	SkincareAddiction	—	Nivea	—	—
9	[Routine Help] (21M) Always had bad skin, now I want to change that	SkincareAddiction	—	—	—	—
10	[Routine Help] Advice desperately required please - complex skin	SkincareAddiction	—	—	—	—

Ingredient heat (mentions across all analysed posts)

Ingredient	Posts mentioning
Sunscreen (unspecified)	8
Salicylic Acid (BHA)	5
Glycolic / AHA	3
Retinol / Retinoids	3
Azelaic Acid	2
Benzoyl Peroxide	2
Niacinamide	2
Vitamin C	2
Ceramides	1
Hyaluronic Acid	1
Micellar Water	1
Mineral / Zinc SPF	1

Brand mentions

Brand	Posts mentioning
CeraVe	3
Cosrx	2
The Ordinary	2
Haruharu Wonder	1
La Roche-Posay	1
Medicube	1
Nivea	1
Torriden	1

3. Market News Pulse

Queries: 2/2 answered · headlines read: 200 · lexicon-matched: 58 · shown: 12

#	Headline	Publisher	Published	Matched on
1	Shoppers Say This “Powerful” Yet Gentle Retinol Moisturizer Helps Erase “Stubborn Wrinkles”	Real Simple	2026-10-10 12:00 UTC	Retinol / Retinoids
2	Love Anua’s moisturizer? Its PDRN Collagen Neck Patches is a ‘must have for 40+ gals’	New York Post	2026-10-09 13:34 UTC	PDRN / Salmon DNA, Collagen, Anua
3	The ‘miracle’ SPF ingredient taking over skincare – and why you need it	SMH.com.au	2026-10-08 08:00 UTC	Sunscreen (unspecified)
4	COSRX's Viral Snail Mucin Essence Gave Me an Instant Glow—It's $19 Until Midnight	Good Housekeeping	2026-10-07 07:00 UTC	Snail Mucin, COSRX
5	What is PDRN, or viral K-beauty salmon sperm?	RUSSH	2026-10-06 02:40 UTC	PDRN / Salmon DNA
6	PDRN skincare: what it is, benefits and the best products to try	Her World Singapore	2026-10-06 02:00 UTC	PDRN / Salmon DNA
7	PDRN Serums Are The Secret To Glass Skin: 6 Of The Best New Products For A 'Salmon Sperm' Facial In A Bottle	ELLE	2026-10-05 23:43 UTC	PDRN / Salmon DNA
8	9 best PDRN skincare products, tried and tested by a beauty editor	London Evening Standard	2026-10-05 18:37 UTC	PDRN / Salmon DNA
9	PDRN Is the Ingredient Your Skincare Routine Might Be Missing	Life & Style	2026-10-01 19:39 UTC	PDRN / Salmon DNA
10	This K-pharmacy brand has worked magic with buzz ingredient PDRN – and now you can snap it up in Boots	Get the Gloss	2026-09-30 02:47 UTC	PDRN / Salmon DNA
11	Uniproma’s recombinant PDRN cream shortlisted for 2026 Laura Marshall Award	Cosmetics Business	2026-09-25 07:00 UTC	PDRN / Salmon DNA
12	What does retinol actually do for your skin? Here’s what the experts say	The Independent	2026-09-23 07:00 UTC	Retinol / Retinoids

Most-covered in today's headlines: PDRN / Salmon DNA (37 headline(s)), with COSRX the most-covered brand (2 headline(s)).

Lead story: Shoppers Say This “Powerful” Yet Gentle Retinol Moisturizer Helps Erase “Stubborn Wrinkles” — Real Simple, 2026-10-10 12:00 UTC

Query log

Query	State	Matched	Detail
English (US) — skincare ingredients & K-beauty	ok	54	54 lexicon-matched of 100 headline(s) read
Korean (KR) — 스킨케어 성분 (skincare ingredients)	ok	5	5 lexicon-matched of 100 headline(s) read

Source: static fallback list — the Creative Center ranking endpoints are gated (see probe log below). The list is curated in src/lib/lexicon.mjs and should be refreshed quarterly.

#	Hashtag	Category	Buyer intent
1	#skincare	Category	Discovery / broad
2	#skincaretips	Education	Advice-seeking
3	#koreanskincare	K-Beauty	Routine discovery
4	#glassskin	K-Beauty	Aspirational finish
5	#skincareroutine	Education	Routine building
6	#retinol	Ingredient	Active research
7	#niacinamide	Ingredient	Active research
8	#sunscreen	Product	Daily SPF
9	#slugging	Trend	Barrier repair
10	#skincycling	Trend	Active scheduling

Endpoint probe log

Endpoint	Verdict
Creative Center hashtag list	HTTP 404
Creative Radar hashtag ranking	gated — {"code":40101,"msg":"no permission"}

5. Competitor Watchlist

Tracked ASINs: 6 · live metrics: TODO (PA-API) · Amazon requests made by this tool: 0

Our picks are cosmetic product recommendations, not medical prescriptions. Some links are affiliate links — we may earn a commission at no extra cost to you.

ASIN	Listing	Price	Rating	BSR	Status
B08CMS8P67	B08CMS8P67	TODO (PA-API)	TODO (PA-API)	TODO (PA-API)	pending PA-API credentials
B07ZKHPV9Y	B07ZKHPV9Y	TODO (PA-API)	TODO (PA-API)	TODO (PA-API)	pending PA-API credentials
B00PBX3L7K	B00PBX3L7K	TODO (PA-API)	TODO (PA-API)	TODO (PA-API)	pending PA-API credentials
B09DLFCB69	B09DLFCB69	TODO (PA-API)	TODO (PA-API)	TODO (PA-API)	pending PA-API credentials
B08CMVXQ9W	B08CMVXQ9W	TODO (PA-API)	TODO (PA-API)	TODO (PA-API)	pending PA-API credentials
B0B7XFYR23	B0B7XFYR23	TODO (PA-API)	TODO (PA-API)	TODO (PA-API)	pending PA-API credentials

Why the columns are empty: Amazon presented an IP throttle after earlier scraping, so v1 makes no Amazon requests at all. Price, rating and BSR will be populated through the official Product Advertising API (PA-API) in a later version — the ASINs above are pre-wired for that switch.

6. Auto-Summary

Source health: 6/6 sources produced data · degraded (documented fallback): Reddit community (SkincareAddiction + KoreanBeauty), TikTok Creative Center · no source failed
Ingredient interest: 16/16 tracked ingredients measured (Wikipedia pageviews, 2026-10-10 vs 2026-10-09). Biggest rise: Centella Asiatica (Cica) +49 views (+16.9%). Highest volume: Centella Asiatica (Cica) (339 views). Secondary Google Trends signal: "police car" in 1 market(s).
Community pulse: 34 posts analysed; the most-discussed ingredient is Sunscreen (unspecified) (8 posts), with CeraVe the most-mentioned brand (3 posts).
News pulse: 200 headline(s) read across 2 quer(ies), 58 matched the lexicon. Most-covered: PDRN / Salmon DNA (37 headline(s)), brand COSRX (2 headline(s)) — editorial coverage, not consumer demand.
Biggest mover (pageviews 2026-10-10 vs 2026-10-09): up — Centella Asiatica (Cica) +49 views; down — Vitamin C -131 views. Community mention deltas: up — Glycolic / AHA +2, down — Azelaic Acid -1.
Next action: watchlist holds 6 ASINs with price/rating/BSR still TODO (PA-API); while those wait, prioritise content around Sunscreen (unspecified), the strongest demand signal available today (source: community mentions; social source: static-fallback).

Source status

Source	State	Detail	Duration
Wikimedia pageviews (ingredient interest)	ok	16 ingredient(s) measured · 18/18 article requests OK · 2026-10-10 vs 2026-10-09	21198 ms
Google Trends RSS	ok	12/12 markets answered · 120 items · 1 skin matches	2540 ms
Reddit community (SkincareAddiction + KoreanBeauty)	partial	34 posts analysed · Atom fallback used (public JSON blocked)	11089 ms
Google News RSS (EN + KO)	ok	200 headline(s) read · 58 lexicon-matched · 12 shown	999 ms
TikTok Creative Center	partial	curated static fallback (endpoint gated)	1352 ms
Competitor watchlist (static)	ok	6 ASINs listed · 0 Amazon requests by design	0 ms

Methodology & caveats

Trends: the primary signal is ingredient interest measured as English Wikipedia pageviews for 18 tracked articles (Wikimedia pageviews API: public, no key, no cookie), comparing two complete days. Pageviews are a curiosity proxy — not sales, not search volume. Google Trends RSS is kept as a secondary signal only: it publishes no global feed and no per-keyword RSS, so "worldwide" is 12 markets queried individually, and its daily feed is news/sports-driven (0 skincare matches on 2026-09-15 → 2026-09-17). Google Trends' informal keyword endpoints were re-probed on 2026-09-17: /trends/api/dailytrends answers 404 (retired) and /trends/api/explore answers 429 (throttled), so neither is used.
Community: the public JSON endpoint is currently blocked (HTTP 403 for non-browser clients), so the Atom feed is the documented fallback. Score shows engagement (upvotes + comments) where Reddit shares both counts; "—" means Reddit shared no counts for that row, never an error. Titles keep their source wording; feed-truncated titles are restored from the post URL where possible and stay linked to the full post.
Social: TikTok Creative Center hashtag rankings are gated behind an authenticated session, so the curated list in src/lib/lexicon.mjs is used and the probe verdicts are printed as evidence.
News: Google News RSS headlines (English + Korean queries) are filtered against the same ingredient/brand lexicon and printed with publisher and timestamp. Editorial coverage is a coverage signal, not consumer demand or sales volume; unmatched headlines are counted as read-but-skipped, never padded into the table.
Watchlist: price/rating/BSR stay TODO (PA-API); this tool never contacts Amazon.
Summary: rule-based only — every line derived from the values above, never generated prose.

Next report: 2026-10-11 + 1 day at 06:00 UTC via GitHub Actions.