Market intelligence

K-Beauty Market Report — 2026-10-22

2026-10-22 Updated daily by our market intelligence bot

Our guides and picks are cosmetic curation for education only — not medical advice. Skin varies person to person: patch-test new products and see a dermatologist for persistent or concerning issues.

Generated 2026-10-22T10:48:48.230Z · tool v1.1.0 · sources: Wikimedia pageviews, Google Trends RSS, Reddit public feeds, Google News RSS (EN + KO), TikTok Creative Center, static watchlist · no paid APIs · no Amazon requests

Ingredient interest — English Wikipedia pageviews · 16/16 tracked ingredients measured · 18/18 article requests OK · comparing 2026-10-21 vs 2026-10-20 (two complete days)

#	Ingredient	Views 2026-10-21	Prev day 2026-10-20	Δ	Δ %
1	Niacinamide	16	12	+4	+33.3%
2	Benzoyl Peroxide	199	160	+39	+24.4%
3	Hyaluronic Acid	427	364	+63	+17.3%
4	Kojic Acid	57	50	+7	+14.0%
5	Ceramides	139	123	+16	+13.0%
6	Salicylic Acid (BHA)	743	688	+55	+8.0%
7	Vitamin C	730	703	+27	+3.8%
8	Tranexamic Acid	367	361	+6	+1.7%
9	Azelaic Acid	287	283	+4	+1.4%
10	Centella Asiatica (Cica)	328	324	+4	+1.2%
11	Squalane	81	81	0	0.0%
12	Retinol / Retinoids	628	643	-15	-2.3%
13	Snail Mucin	35	36	-1	-2.8%
14	Glycolic / AHA	219	230	-11	-4.8%
15	Bakuchiol	37	43	-6	-14.0%
16	Panthenol (B5)	81	106	-25	-23.6%

Complete table — all 16 measured ingredients (snapshot data). Biggest mover: Hyaluronic Acid +63 views (+17.3%, now 427); biggest fall: Panthenol (B5) -25 views (-23.6%). Highest absolute volume: Hyaluronic Acid (427 views).

Proxy note: Wikipedia pageviews measure public curiosity about an ingredient — not sales, not search volume, not social chatter. The two days compared are both complete days, so a partial "today" bucket never distorts the delta.

Secondary signal — Google Trends daily RSS (news-driven feed, low skincare yield by design)

Markets queried: 12/12 answered · items seen: 120 · skincare-matching trends: 1

#	Search trend	Markets	Top 5 countries	Peak traffic	Matched on
1	nivea stelmann	1	Brazil	200+	nivea

Context links

nivea stelmann → Recém-separada, Nivea Stelmann diz que nunca deu beijo técnico: 'Eu aproveitava' (source)

2. Community Pulse

Posts analysed today: 25 · ranked: 10

Subreddit	Transport	Entries	State	Detail
SkincareAddiction	atom	25	fallback	JSON blocked (HTTP 403 HTTP 403) → Atom fallback OK (tool UA via www.reddit.com)
KoreanBeauty	atom	0	fallback	JSON blocked (HTTP 403 HTTP 403) → Atom fallback OK (browser UA (legacy host) via old.reddit.com)

Top posts

#	Title	Sub	Ingredients detected	Brands detected	Score	Comments
1	[Routine help] Extremely dry skin	SkincareAddiction	—	—	—	—
2	[PSA]- LA ROCHE POSAY LAUNCHES UVDEFENSE SUNSCREEN WITH BEMOTRIZINOL	SkincareAddiction	Sunscreen (unspecified)	La Roche-Posay	—	—
3	[Product Request] My go-to lip balm (Vaseline Lip Therapy with cocoa butter) has changed their formula and now I'm allergic to it. What's a good alternative?	SkincareAddiction	—	Vaseline	—	—
4	[Product Request] Skin getting worse with CeraVe cleanser – should I go back to basics? (26M, UK)	SkincareAddiction	—	CeraVe, Nivea	—	—
5	[Routine help] My skin tends to feel dry throughout the day. How is my skincare routine?	SkincareAddiction	Hyaluronic Acid, Salicylic Acid (BHA), Collagen, Sunscreen (unspecified)	Anua	—	—
6	[Routine Help] Dry, rough skin and sebaceous filaments — looking for a skincare routine and product recommendations	SkincareAddiction	Retinol / Retinoids, Ceramides, Salicylic Acid (BHA), Sunscreen (unspecified)	CeraVe, Paula's Choice	—	—
7	[Routine Help] my skin is so itchy!!	SkincareAddiction	Benzoyl Peroxide	—	—	—
8	[routine help] i hate my skin	SkincareAddiction	Glycolic / AHA, Vitamin C, Sunscreen (unspecified)	CeraVe, Anua, Round Lab	—	—
9	[Product Request] Advice on skincare products?	SkincareAddiction	—	CeraVe, Vaseline	—	—
10	[routine help] getting rid of pimple hyperpigmentation?	SkincareAddiction	—	—	—	—

Ingredient heat (mentions across all analysed posts)

Ingredient	Posts mentioning
Sunscreen (unspecified)	11
Retinol / Retinoids	6
Azelaic Acid	4
Salicylic Acid (BHA)	4
Vitamin C	3
Benzoyl Peroxide	2
Ceramides	2
Hyaluronic Acid	2
Collagen	1
Glycolic / AHA	1
Micellar Water	1
Mineral / Zinc SPF	1

Brand mentions

Brand	Posts mentioning
CeraVe	6
Anua	4
La Roche-Posay	4
The Ordinary	2
Vaseline	2
Aquaphor	1
Avène	1
Beauty of Joseon	1
Bioderma	1
Byoma	1
Eucerin	1
Isntree	1

3. Market News Pulse

Queries: 2/2 answered · headlines read: 200 · lexicon-matched: 57 · shown: 12

#	Headline	Publisher	Published	Matched on
1	Kim Kardashian and Jennifer Aniston made salmon sperm facials famous. Can an at-home PDRN serum do the…	Charlotte Observer	2026-10-21 21:30 UTC	PDRN / Salmon DNA
2	Kendall Jenner Is ‘Fully Invested’ in Salmon Sperm for Skin: Does PDRN Skincare Live Up to the Hype?	Us Weekly	2026-10-21 21:00 UTC	PDRN / Salmon DNA
3	What the future of PDRN skincare could look like as salmon sperm treatments move beyond celebrity hype	Sacramento Bee	2026-10-21 19:30 UTC	PDRN / Salmon DNA
4	Myburgh & Co Champions the Future of Anti-Ageing Skincare: Why Peptides Are Challenging Traditional Retinol	EIN News	2026-10-21 12:28 UTC	Retinol / Retinoids, Peptides
5	PDRN In Skincare: Is It Worth the Hype? Benefits, Uses And Side Effects	Netmeds	2026-10-20 18:30 UTC	PDRN / Salmon DNA
6	Shoppers In Their 70s And 80s Say This $21 Age-Defying Retinol Serum Turned Back The Clock On Their Skin	Southern Living	2026-10-20 06:30 UTC	Retinol / Retinoids
7	What Is PDRN Skincare—and Is It Worth the Money?	HipLatina	2026-10-19 19:46 UTC	PDRN / Salmon DNA
8	Retinol Is Still King, but Don’t Sleep on These 5 Under-the-Radar Ingredients, a Pharmacist Says	Real Simple	2026-10-18 14:30 UTC	Retinol / Retinoids
9	Spotted in Kylie Jenner’s Bathroom: The Korean Retinol Serum That’s “Worth Every Penny,” Per Shoppers	Who What Wear	2026-10-16 21:38 UTC	Retinol / Retinoids
10	Hypochlorous acid is the soothing ingredient I swear by	Stylist	2026-10-16 14:30 UTC	Hypochlorous Acid
11	I’m in my 40s – here are the best retinol and retinal serums for smoother, firmer skin	The Guardian	2026-10-16 14:00 UTC	Retinol / Retinoids
12	PDRN Is Trending In Skincare—Now It’s Coming For Your Body Care Routine	Cosmo.ph	2026-10-16 11:17 UTC	PDRN / Salmon DNA

Most-covered in today's headlines: PDRN / Salmon DNA (37 headline(s)), with Medicube the most-covered brand (2 headline(s)).

Lead story: Kim Kardashian and Jennifer Aniston made salmon sperm facials famous. Can an at-home PDRN serum do the… — Charlotte Observer, 2026-10-21 21:30 UTC

Query log

Query	State	Matched	Detail
English (US) — skincare ingredients & K-beauty	ok	51	51 lexicon-matched of 100 headline(s) read
Korean (KR) — 스킨케어 성분 (skincare ingredients)	ok	6	6 lexicon-matched of 100 headline(s) read

Source: static fallback list — the Creative Center ranking endpoints are gated (see probe log below). The list is curated in src/lib/lexicon.mjs and should be refreshed quarterly.

#	Hashtag	Category	Buyer intent
1	#skincare	Category	Discovery / broad
2	#skincaretips	Education	Advice-seeking
3	#koreanskincare	K-Beauty	Routine discovery
4	#glassskin	K-Beauty	Aspirational finish
5	#skincareroutine	Education	Routine building
6	#retinol	Ingredient	Active research
7	#niacinamide	Ingredient	Active research
8	#sunscreen	Product	Daily SPF
9	#slugging	Trend	Barrier repair
10	#skincycling	Trend	Active scheduling

Endpoint probe log

Endpoint	Verdict
Creative Center hashtag list	HTTP 404
Creative Radar hashtag ranking	gated — {"code":40101,"msg":"no permission"}

5. Competitor Watchlist

Tracked ASINs: 6 · live metrics: TODO (PA-API) · Amazon requests made by this tool: 0

Our picks are cosmetic product recommendations, not medical prescriptions. Some links are affiliate links — we may earn a commission at no extra cost to you.

ASIN	Listing	Price	Rating	BSR	Status
B08CMS8P67	B08CMS8P67	TODO (PA-API)	TODO (PA-API)	TODO (PA-API)	pending PA-API credentials
B07ZKHPV9Y	B07ZKHPV9Y	TODO (PA-API)	TODO (PA-API)	TODO (PA-API)	pending PA-API credentials
B00PBX3L7K	B00PBX3L7K	TODO (PA-API)	TODO (PA-API)	TODO (PA-API)	pending PA-API credentials
B09DLFCB69	B09DLFCB69	TODO (PA-API)	TODO (PA-API)	TODO (PA-API)	pending PA-API credentials
B08CMVXQ9W	B08CMVXQ9W	TODO (PA-API)	TODO (PA-API)	TODO (PA-API)	pending PA-API credentials
B0B7XFYR23	B0B7XFYR23	TODO (PA-API)	TODO (PA-API)	TODO (PA-API)	pending PA-API credentials

Why the columns are empty: Amazon presented an IP throttle after earlier scraping, so v1 makes no Amazon requests at all. Price, rating and BSR will be populated through the official Product Advertising API (PA-API) in a later version — the ASINs above are pre-wired for that switch.

6. Auto-Summary

Source health: 6/6 sources produced data · degraded (documented fallback): Reddit community (SkincareAddiction + KoreanBeauty), TikTok Creative Center · no source failed
Ingredient interest: 16/16 tracked ingredients measured (Wikipedia pageviews, 2026-10-21 vs 2026-10-20). Biggest rise: Hyaluronic Acid +63 views (+17.3%). Highest volume: Hyaluronic Acid (427 views). Secondary Google Trends signal: "nivea stelmann" in 1 market(s).
Community pulse: 25 posts analysed; the most-discussed ingredient is Sunscreen (unspecified) (11 posts), with CeraVe the most-mentioned brand (6 posts).
News pulse: 200 headline(s) read across 2 quer(ies), 57 matched the lexicon. Most-covered: PDRN / Salmon DNA (37 headline(s)), brand Medicube (2 headline(s)) — editorial coverage, not consumer demand.
Biggest mover (pageviews 2026-10-21 vs 2026-10-20): up — Hyaluronic Acid +63 views; down — Panthenol (B5) -25 views. Community mention deltas: up — Sunscreen (unspecified) +4, down — Ginseng -1.
Next action: watchlist holds 6 ASINs with price/rating/BSR still TODO (PA-API); while those wait, prioritise content around Sunscreen (unspecified), the strongest demand signal available today (source: community mentions; social source: static-fallback).

Source status

Source	State	Detail	Duration
Wikimedia pageviews (ingredient interest)	ok	16 ingredient(s) measured · 18/18 article requests OK · 2026-10-21 vs 2026-10-20	20935 ms
Google Trends RSS	ok	12/12 markets answered · 120 items · 1 skin matches	1778 ms
Reddit community (SkincareAddiction + KoreanBeauty)	partial	25 posts analysed · Atom fallback used (public JSON blocked)	38926 ms
Google News RSS (EN + KO)	ok	200 headline(s) read · 57 lexicon-matched · 12 shown	967 ms
TikTok Creative Center	partial	curated static fallback (endpoint gated)	1392 ms
Competitor watchlist (static)	ok	6 ASINs listed · 0 Amazon requests by design	0 ms

Methodology & caveats

Trends: the primary signal is ingredient interest measured as English Wikipedia pageviews for 18 tracked articles (Wikimedia pageviews API: public, no key, no cookie), comparing two complete days. Pageviews are a curiosity proxy — not sales, not search volume. Google Trends RSS is kept as a secondary signal only: it publishes no global feed and no per-keyword RSS, so "worldwide" is 12 markets queried individually, and its daily feed is news/sports-driven (0 skincare matches on 2026-09-15 → 2026-09-17). Google Trends' informal keyword endpoints were re-probed on 2026-09-17: /trends/api/dailytrends answers 404 (retired) and /trends/api/explore answers 429 (throttled), so neither is used.
Community: the public JSON endpoint is currently blocked (HTTP 403 for non-browser clients), so the Atom feed is the documented fallback. Score shows engagement (upvotes + comments) where Reddit shares both counts; "—" means Reddit shared no counts for that row, never an error. Titles keep their source wording; feed-truncated titles are restored from the post URL where possible and stay linked to the full post.
Social: TikTok Creative Center hashtag rankings are gated behind an authenticated session, so the curated list in src/lib/lexicon.mjs is used and the probe verdicts are printed as evidence.
News: Google News RSS headlines (English + Korean queries) are filtered against the same ingredient/brand lexicon and printed with publisher and timestamp. Editorial coverage is a coverage signal, not consumer demand or sales volume; unmatched headlines are counted as read-but-skipped, never padded into the table.
Watchlist: price/rating/BSR stay TODO (PA-API); this tool never contacts Amazon.
Summary: rule-based only — every line derived from the values above, never generated prose.

Next report: 2026-10-22 + 1 day at 06:00 UTC via GitHub Actions.